In an effort to promote the 40th Anniversary of Streets of New York Restaurant Group and the company’s long-standing commitment to Phoenix, a celebratory campaign was designed by Rainmaker with a variety of marketing components and customer touch points. The “40 Days of Streets” Campaign featured daily and weekly give-a-ways via in-store and online sign ups, several media events that helped reintroduce Streets of New York to local and relevant media, and a partnership with Make-A-Wish foundation that allowed the company to give back to local children in need.
- Media launch event
- Media drops – food, info about the campaign, 40th Anniversary Souvenirs to all relevant media in the Phoenix-area
- Online contest sign-ups
- In-store contest sign ups
- Media outreach
- Social Media promotion
- Email Marketing promotion
- Increase email marketing database by at least 750 new names
- Increase brand awareness
- Increase media relations – at least 6 media hits throughout the campaign
- Increased social media engagement
- Solidify a partnership with Make-A-Wish foundation
- A 60% increase in YOY food and beverage sales
- 3000+ newly engaged email database contacts
- A 20% increase in YOY social media engagement and fans
- A 28% increase in YOY website traffic
- More than $5000 raised for the local chapter of Make-A-Wish foundation
- Numerous TV, radio and print media coverage
“5 out of 5 stars!”
The Rainmaker Team is an easy to work with, professional, knowledgeable and creative. A true pleasure to work with!
— Lorrie Glaeser, President and Owner, Streets of New York
