SUMMARY

In an effort to promote the 40th Anniversary of Streets of New York Restaurant Group and the company’s long-standing commitment to Phoenix, a celebratory campaign was designed by Rainmaker with a variety of marketing components and customer touch points. The “40 Days of Streets” Campaign featured daily and weekly give-a-ways via in-store and online sign ups, several media events that helped reintroduce Streets of New York to local and relevant media, and a partnership with Make-A-Wish foundation that allowed the company to give back to local children in need.
Campaign Goals

Increase email marketing database by at least 750 new names

Increase brand awareness

PR campaign to help promote the company's 40th-anniversary celebration

Increased social media engagement

Non-profit partnership to help benefit children in need

Campaign Components

Promotions
In-store and online contests
Social Media
Social media promotion
Email
Email marketing promotion
Media Relations
Media launch event
Results

A 60% increase in YOY food and beverage sales

3000+ newly engaged email database contacts

A 20% increase in YOY social media engagement and fans

A 73% increase in YOY website traffic

More than $5000 raised for the local chapter of Make-A-Wish foundation

Numerous TV, radio and print media coverage

Streets of New York ROI

60%
Increase in YOY food and beverage sales
20%
increase in social media engagement and fans
$5,000
Raised for local chapter of Make-A-Wish Foundation
Phoenix Business Journal
ABC 15
AzFamily =
550 KFY
AZTV 7
KTAR Arizona News Station
Geeks Who Eat
North Central News

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