Relics Upscale Consignment for Inspired Living - Logo

SUMMARY

Having been in business since 2002, the Relics leadership team felt that it was time to refresh the Relics brand and website to be more in line with modern day aesthetics. The high-end antiques store enlisted Rainmaker to help with transitioning the brand and store to offer luxury consignment and interior design services vs. just selling antiques.
Campaign Goals

Revitalize dated branding elements

Update website

Increase brand awareness

Increased media relations

Increased social media engagement

To tell the story of Relics new business model

Reach a new demographic of consumer that had not shopped with Relics in the past

Campaign Components

Branding
New website, refreshed logo and branding elements 
Social Media
Social media planning and management
SEO
Search Engine Optimization planning and management
Public Relations
Public relations planning and management
Results

A 40% increase in YOY website traffic

A 45% increase in YOY sales

Increased brand recognition

Introduction of the brand to community and industry influencers

Local SEO increase of 128%

Facebook and Instagram engagement rate increase of 1045%

Relics ROI

128%
Local SEO Increase
1045%
Facebook and Instagram engagement rate increase
45%
Increase in YOY sales

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