Pathlight Investors

SUMMARY

Like doctors and lawyers, financial planners are a dime a dozen. Pathlight Investors, a newly launched Phoenix-based investment advisory firm, came to Rainmaker Integrated to develop and implement a comprehensive public relations strategy to help them gain awareness for the new company.
Campaign Goals

Drive awareness of Pathlight service offerings

Position Pathlight Investors as a reputable & strategic investment advisory firm

Position Pathlight team members as experts within the financial planning industry

Develop an innovative PR & Social Media campaign for the firm

Help the firm increase assets under management by at least 35% YOY

Campaign Components

Branding
New website, refreshed logo and branding elements 
Social Media
Social media planning and management
SEO
Search Engine Optimization planning and management
Public Relations
Public relations planning and management
Results

Multiple TV, Print, and Radio media hits

Innovative digital content that worked to educate and inform investors

Updated website & social media channels

Increase in website visitors by +327% YOY

Email marketing campaign that generated several new clients

Pathlight Investors ROI

+22 Media Hits
Social Media
Steadfast following on Facebook and LinkedIn
Email
+633% increase in email database members and engagement

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