SUMMARY

It's no secret that the legal industry can be very competitive... especially when it comes to practice of family and estate law. After working with several other agencies and seeing little ROI, Owens & Perkins enlisted the help with Rainmaker to help drive awareness of the firm's service offerings, as well as help increase website visits and monthly sales leads.
Campaign Goals

Increase sales leads

Increase brand awareness

Increased website traffic and engagement

Increased social media engagement

Positioning the Owens & Perkins team as experts within the family law and estate planning fields

Campaign Components

SEO
SEO planning and execution
PPC
PPC planning and execution
Marketing
Content marketing planning and execution
Metrics
Marketing metrics tracking and reporting
Results

An increase in website traffic of + 200% YOY 

An increase in monthly leads of 110%

Innovative content that has helped with increased engagement rates of 78%

Consistent metrics tracking and reporting, allowing the firm to maximize its marketing budget

Owens & Perkins ROI

200%
Increase of website traffic
110%
Increase of monthly leads
78%
Innovative content that has helped increase engagement rates

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