SUMMARY

With thousands of apartment communities being built throughout the Southwest each month, standing out from the competition can be a difficult task. Avilla Homes, the original pioneers of the leased home community concept, retained Rainmaker Integrated to assist with marketing strategy, advertising, branding, public relations and social media efforts.
Campaign Goals

Increase sales leads

Increase email marketing database

Increase brand awareness

Increased media relations

Increased social media engagement

To tell the story of Avilla Homes and its parent company, NexMetro Communities

Campaign Components

Advertising
A new tagline that clearly explained what Avilla Homes has to offer
Social Media
Social media planning and management
SEO
Search Engine Optimization planning and management
Media Relations
Media relations planning and management
Results

Avilla Palm Valley, the first new property in Phoenix, was 95% leased within 90 days of launch

A 40% increase in YOY website traffic

On average, 50+ sales leads per month, via the Avillahomes.com website

Several unique advertising campaigns that worked to drive awareness of the brand and each communities’ unique amenities

TV, radio and print media coverage in numerous media outlets throughout Arizona and Texas

Avilla Homes ROI

50 +
Fifty plus sales leads per month via the website
95%
Leased within 90 days of  launch
40%
Increase in YOY website traffic
Phoenix Business Journal
Arizona Republic
East Valley Tribune
Phoenix Magazine
AzFamily =
NPR
91.5 KJZZ
Fox 10 Phoenix

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