SUMMARY

With pharmacy giants like CVS and Walgreens on every corner, standing out from the competition was a true challenge for this somewhat unknown specialty pharmacy. Formerly known as The Apothecary Shops, the executive team at Avella Specialty Pharmacy felt it was necessary to go through a complete rebrand in order to eliminate brand confusion and stand apart from their competitive set. Avella approached Rainmaker Integrated to assist with the public relations efforts surrounding the rebrand and enlisted Rainmaker’s help with promoting their new brand name and product offerings.
Campaign Goals

Help promote Avella's new name and branding elements

Secure media coverage surrounding the rebranding of the company

Drive awareness of Avella's growth within the specialty pharmacy sector

Establish Avella's executive team as experts within their industry

Campaign Components

Social Media
Social media planning and management
Public Relations
Public relations planning and management
Results

Multiple media placements showcasing Avella's new branding elements

Increased social media engagement

48% increase in share of voice among competitive set

62% increase in YOY sales 

Avella ROI

+18 Media Hits
Multiple articles and media hits secured
1045%
Increase in YOY social media engagement
48%
Increase in YOY sales of Avella products and services

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