Frequently Asked Questions
A. Rainmaker Integrated was started in 2008 by our fearless leader, Jackie Wright. After working for a number of larger brands and agencies, Jackie realized that too many businesses just weren’t getting the tools they needed from the larger agencies to truly drive ROI… so she started her own company where things are done differently.
A. We feel your pain! Due to the development of thousands of marketing platforms over the last ten years, just about anyone with a computer can claim to be a marketing and/or public relations pro. We understand your resources are precious and we work to treat your business like it was our own. First and foremost, we work with you to ensure that your business is truly ready to partner with an agency. If you don’t have the foundation in place to ensure marketing success, we’ll help you develop the tools to get there. Our skilled team of marketing and PR veterans will use their vast knowledge of industry best practices to craft the right mix of digital and traditional strategies and tactics to help your business grow. If you’re looking for great results, you need to be talking with people that LIVE, BREATHE & SLEEP all things marketing. If it’s outside our lane, our commitment to you is that we will refer you to someone else. That’s good for you, and in the long-term, it’s good for us too.
A. Believe it or not, hiring an agency is NOT always the best solution to growing your business. If you have a basic business plan in place and a true desire to grow, outsourcing your marketing and/or public relations needs can be a great opportunity. However, if you’re not sure what services/products you want to offer, not sure how an agency can help or don’t have the bandwidth to manage an agency, it’s probably best to fine tune everything before investing in an agency partnership.
A. There are three key differentiators that set Rainmaker apart from our competitors:
- We’re 100% obsessed with driving ROI for your business. From the beginning, we work with you to decipher what results are important and then help you implement the tools to track those results.
- All of our team members have a minimum of 10 years of experience. That means your account will only be managed by expert-level marketing professionals that know what they are doing.
- We strive to keep our overhead VERY low, which means that our fees are about 35% – 50% less than that of larger agencies.
To learn more about how to find the ideal agency for your business, check out our ultimate guide to hiring a PR/Marketing firm
A. This is a question we get asked a lot, and the ultimate answer is that it really depends on your overall goals, objectives and industry. If you want a marketing plan that will drive real ROI, you should plan on allocating at least 15-25% of your overall operating budget to marketing costs. More information about our pricing structure can be found on our Services Page
A. As your marketing partner, our number one goal is to start driving results for your business from day one. We’ll work with you to determine what results are the most important and make recommendations on how to track those results. Depending on which service offerings you choose, most of our clients start seeing tangible results within 30 – 60 days after campaign launch.
A. All of our accounts are expertly managed by our experienced team of marketing and public relations professionals. Your account will be led by Rainmaker president, Jackie Wright and worked on by the consultants we feel have the best qualifications to meet your goals.
Rainmaker is not the typical marketing agency where we throw big parties or spend our work days hanging out or playing arcade games. We value creativity and enjoy our work, but we value your bottom line even more. We believe that by working hard and smart… good things happen! We specialize in developing revenue generating marketing and PR plans that will help your business grow and get noticed. We’re honest, transparent and will ONLY recommend tactics that will help you meet your goals. We’re committed to your success and in earning a place as a trusted long-term partner.
