Using the best digital marketing tools can be a game changer for your business. But with so many options, how do you pick which services are worth your time and money? In this article, we list the best of the best to cover all of your in-house digital marketing needs: Best Content Research Tool – BuzzSumo We all know how …
The Follower Delusion: Your Biggest Influencer Marketing Mistake
Influencers should be a key part of your social media strategy; the right influencer can expose your brand to hundreds of thousands of their followers. Yet, in a rush to snap up influencers, many businesses fall under the sway of the follower delusion: the belief that an individual with a large number of followers will make a better influencer than …