5 media trends that will dominate 2020

Five Media Trends That Will Dominate 2020 (And How to Use Them to Your Advantage)

In this article, we’ll share five media trends that will dominate 2020.  From chilling headlines about the pandemic to extraordinary visuals of humanity rising against racial and social injustice, 2020 is a year that will go down as one of the most significant times in our history as a nation. As PR professionals tackle the last six months of 2020, …

8 Ways Maximize Marketing Sponsorship

8 Ways to Maximize Your Next Marketing Sponsorship

A marketing sponsorship is a unique way to help drive brand awareness and leads for just about any size business. It involves businesses sponsoring trade shows, events, charity causes, teams, or groups to increase their competitive advantage and reach certain business goals. While marketing sponsorships may be an innovative way to increase brand awareness, they are not always ideal for …

Marketing Research: The Myths, The Truths & Why Your Business Needs It Now

Remember the old quote “Seek and ye shall find”, the age old advice that dates back to the Book of Proverbs (estimated to have been written sometime around 700 BC according to the Interwebs)? It’s a sage lesson that still holds true to this day…. Especially when it comes to marketing your business. So, if the idea of seeking information …

PR vs. Marketing: What Does Your Business Need Most?

One of the most frequent questions we hear from clients is, “So what’s the difference between marketing and public relations anyway?” There are important distinctions between these two services, and understanding them can help you make the right choice for your business and ultimately help you reach your company’s goals. What is Marketing? According to the American Marketing Association, marketing …

recession proof your business

9 Ways To Recession Proof Your Business in 2020

As 2020 nears, there is ample discussion of whether the United States is headed toward a recession, with many signs pointing to “yes”. Though economists and industry experts are still split on the imminence of a 2020 downturn, preparing your business now can save you time, money and worry in the event a recession takes place next year. We started …

The Ultimate Guide to Hiring a Marketing or PR Firm in 2019

It’s no secret that marketing any kind of business or service can be hard. And for many companies, the solution to this challenge is to outsource their marketing or public relations needs to an agency. However, if your business is not ready to work with an agency, or you choose an agency without doing some really good research first, you …

What Elf On A Shelf Can Teach Us About Marketing

What the “Elf on the Shelf” Can Teach Us About Marketing

It’s that time of year again. The time when frisky little scout elves descend upon homes and businesses with great enthusiasm, all in the name of keeping Santa informed on who’s naughty and who’s nice. Besides the fact that the “Elf on a Shelf” is a gazillion dollar franchise, much can be said for how smart and creative these little …

Essential tools for successful restaurant marketing

The 6 Essential Marketing Tools Every Restaurant Should be Using

Running a successful restaurant isn’t just about making incredible food at a good price. You also need to market your restaurant effectively if you want to attract new customers and retain the ones you already have – and a large part of that marketing is digital. Stay on top of the game by using these highly-relevant and necessary marketing tools. …

6 Marketing Mistakes That Cause Restaurants to Fail

If you own a restaurant, you’re competing in one of the toughest industries in America. You may be serving the finest food in your town, but if your marketing mix isn’t right, your business could be doomed from the very beginning. According to Sage Journals, more than 60 percent of independent restaurants fail during their first year of operation. And …