8 Ways to Turn Your Website into a Lead Generating Machine

In the movies, the old adage of “If you build it, they will come.” Often holds true. However, if you have a website with a blog and hope your customers will flock…. Just because you have a website with a blog, think again! While blogging and creating useful content are essential tactics for any business that has an online presence, …

How to Define and Measure Content Marketing ROI

As a variety of marketing trends come and go, it’s no secret that Content Marketing reigns supreme and is used by approximately 91% of B2B (business to business) marketers and 86% of B2C (business to consumer) marketers, according to the Content Marketing Institute. However, fewer than 10% of marketers truly know how to track their content marketing results…. And that …

The 7 Critical Components of an Amazing Lead Capture Form

Are you tired of working hard to generate traffic to your website, but don’t see any true ROI? Do you have a lead capture strategy in place, but don’t get any leads? In this article, we’ll cover seven of the most common mistakes people make that are killing their lead capture conversion rates. If you follow these steps, you will …

The 2019 Facebook Algorithm Change – Tips & Tricks for Success

Facebook’s latest algorithm update may require some business owners and marketers to adjust their social media strategy. As of January 2019, Facebook has reported that they have over 2.32 billion (yes, BILLION) active daily users. Regardless of the recent updates, Facebook still remains the top social media network and most significant social channel for marketing your business. What Exactly Did …

7 Huge Website Design Mistakes to Avoid in 2019

It’s no secret that your company’s website is the ultimate foray into your brand and the services you offer. It should work to tell the story of your business and how you can help potential clients and customers serve a need. However, designing a website that can drive sales and awareness can be hard. And if you don’t adhere to …

Digital Marketing Scams: 5 Tips for Keeping Your Business Safe

Having an online presence and promoting your business via the Internet is crucial for any company. If you’re a business owner or executive looking for digital marketing services, it’s critical that you educate yourself on the many types of digital marketing scams, which are even more prevalent as the need for digital marketing services continues to rise. The harsh reality …

GDPR – What U.S. Based Businesses Need to Know

It’s important to understand what GDPR means for your business.  The days of business and industry being a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces of legislation that other countries …

How to measure marketing success

Best Tools to Measure Marketing ROI

Before the advent of the internet, measuring the success (or failure) of your marketing campaigns was fairly simple. You calculated the money spent and measured in the rise in sales or revenue. However, tracking marketing ROI in the internet age is a whole different beast. For one, success isn’t just increased sales. It could also be increased engagement, more leads, …