The 7 Critical Components of an Amazing Lead Capture Form

Are you tired of working hard to generate traffic to your website, but don’t see any true ROI? Do you have a lead capture strategy in place, but don’t get any leads? In this article, we’ll cover seven of the most common mistakes people make that are killing their lead capture conversion rates. If you follow these steps, you will …

The 2019 Facebook Algorithm Change – Tips & Tricks for Success

Facebook’s latest algorithm update may require some business owners and marketers to adjust their social media strategy. As of January 2019, Facebook has reported that they have over 2.32 billion (yes, BILLION) active daily users. Regardless of the recent updates, Facebook still remains the top social media network and most significant social channel for marketing your business. What Exactly Did …

7 Huge Website Design Mistakes to Avoid in 2019

It’s no secret that your company’s website is the ultimate foray into your brand and the services you offer. It should work to tell the story of your business and how you can help potential clients and customers serve a need. However, designing a website that can drive sales and awareness can be hard. And if you don’t adhere to …

Digital Marketing Scams: 5 Tips for Keeping Your Business Safe

Having an online presence and promoting your business via the Internet is crucial for any company. If you’re a business owner or executive looking for digital marketing services, it’s critical that you educate yourself on the many types of digital marketing scams, which are even more prevalent as the need for digital marketing services continues to rise. The harsh reality …

GDPR – What U.S. Based Businesses Need to Know

It’s important to understand what GDPR means for your business.  The days of business and industry being a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces of legislation that other countries …

How to measure marketing success

Best Tools to Measure Marketing ROI in 2018

In this article we’ll share the best tools to measure marketing ROI in 2018.  Before the advent of the internet, measuring the success (or failure) of your marketing campaigns was fairly simple. You calculated the money spent and measured in the rise in sales or revenue. However, tracking marketing ROI in the internet age is a whole different beast. For …

6 Ways to Slay Facebook’s New Algorithm

In the following article we’ll explain the 6 ways to slay Facebook’s new algorithm.  Facebook’s News Feed has recently gone through some major changes that will ultimately affect businesses, big and small. In a Facebook post dated January 11, 2018, Mark Zuckerberg explained that he built Facebook as a way to “help people stay connected” but “public content — posts …

keyword density best practices

Is Keyword Density Dead? What Marketers Need to Know

If you work in SEO, digital marketing or copywriting, you’ve probably been hearing the cry: “Keyword density is dead!” That’s a big statement, though! Plus, keyword density has been a major factor in SEO for years, so how could it just die? If you’re wondering what the truth about keyword density is, you’re not alone. Here’s your guide to when …