The Biggest Digital Marketing Scams to Avoid in 2019

Having an online presence and promoting your business via the Internet is crucial for any company. If you’re a business owner or executive looking for digital marketing services, it’s critical that you educate yourself on the many types of digital marketing scams, which are even more prevalent as the need for digital marketing services continues to rise. The harsh reality …

GDPR – What U.S. Based Businesses Need to Know

It’s important to understand what GDPR means for your business.  The days of business and industry being a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces of legislation that other countries …

How to measure marketing success

Best Tools to Measure Marketing ROI in 2018

In this article we’ll share the best tools to measure marketing ROI in 2018.  Before the advent of the internet, measuring the success (or failure) of your marketing campaigns was fairly simple. You calculated the money spent and measured in the rise in sales or revenue. However, tracking marketing ROI in the internet age is a whole different beast. For …

6 Ways to Slay Facebook’s New Algorithm

In the following article we’ll explain the 6 ways to slay Facebook’s new algorithm.  Facebook’s News Feed has recently gone through some major changes that will ultimately affect businesses, big and small. In a Facebook post dated January 11, 2018, Mark Zuckerberg explained that he built Facebook as a way to “help people stay connected” but “public content — posts …

keyword density best practices

Is Keyword Density Dead? What Marketers Need to Know

If you work in SEO, digital marketing or copywriting, you’ve probably been hearing the cry: “Keyword density is dead!” That’s a big statement, though! Plus, keyword density has been a major factor in SEO for years, so how could it just die? If you’re wondering what the truth about keyword density is, you’re not alone. Here’s your guide to when …

Dry Erase Board Content Marketing

How to win at Content Marketing in 2018

By now, we’ve all heard the adage that “content is king!” However, for many businesses, putting together a cohesive and strategic content marketing plan can be a struggle. The common roadblocks tend to be businesses not really knowing what content marketing is, not understanding how to create and promote content and most importantly, failing to assign and track any kind …

How to market your business using Facebook.

How to Make Facebook Your Social Media Marketing Wonderland

People spend a lot of time on social media, with at least 20 minutes a day on Facebook alone, according to Business Insider. A lot can be accomplished in those 20 minutes — lots of likes, shares and clicks. However, in order to gain these meaningful actions, your posts need to be engaging and entertaining. The following are five tips …

Digital marketing success

5 Proven Digital Marketing Strategies to Grow Your Business

You know your business needs marketing, but that doesn’t mean just trying everything you can. The biggest ad budget in the world won’t increase a bottom line without an in-depth plan that brings the customer from first exposure through to conversion. Here are five digital marketing tactics that when combined with an effective strategy, will produce an ROI worth investing …