Sharing Your News

Sharing Your News: Is a Newswire All It’s Cracked Up to Be?

Should you be sharing your news? It’s one of the oldest marketing tactics in any communicator’s toolbox. Tune into any old movie with a frenetic newsroom and there will undoubtedly be a scene where reporters are hunched over a teleprinter, which is just as frantically pounding out letters of breaking news from around the globe. Dramatic? Yes. Effective? Yes…back then. …

5 media trends that will dominate 2020

Five Media Trends That Will Dominate 2020 (And How to Use Them to Your Advantage)

In this article, we’ll share five media trends that will dominate 2020.  From chilling headlines about the pandemic to extraordinary visuals of humanity rising against racial and social injustice, 2020 is a year that will go down as one of the most significant times in our history as a nation. As PR professionals tackle the last six months of 2020, …

8 Ways Maximize Marketing Sponsorship

8 Ways to Maximize Your Next Marketing Sponsorship

A marketing sponsorship is a unique way to help drive brand awareness and leads for just about any size business. It involves businesses sponsoring trade shows, events, charity causes, teams, or groups to increase their competitive advantage and reach certain business goals. While marketing sponsorships may be an innovative way to increase brand awareness, they are not always ideal for …