Sharing Your News

Sharing Your News: Is a Newswire All It’s Cracked Up to Be?

Should you be sharing your news? It’s one of the oldest marketing tactics in any communicator’s toolbox. Tune into any old movie with a frenetic newsroom and there will undoubtedly be a scene where reporters are hunched over a teleprinter, which is just as frantically pounding out letters of breaking news from around the globe. Dramatic? Yes. Effective? Yes…back then. …

Super Bowl Ads 2020: The Good, The Bad and The ROI Driving Geniuses

Another year of highly anticipated Super Bowl ads have come and gone and as ROI obsessed marketers, we often find ourselves critiquing Every. Single. One. This year there are a few amazing spots that really stood out and several that have us still scratching our heads and asking, “Why would they do that?” The Good/Great Google – No one wants …

How to create killer marketing collateral

The #1 Secret to Creating Killer Collateral

Business owners know you have to grab the attention of a reader within a few seconds. This is especially true with advertising & marketing copy. However, many business owners think this means you have to cram as many words as possible into the reader’s view. They think people will refuse to turn the page of a brochure or scroll down a webpage. …