The RMI Buzz Board

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September 18, 2017
The Follower Delusion: Your Biggest Influencer Marketing Mistake

Influencers should be a key part of your social media strategy; the right influencer can expose your brand to hundreds of thousands of their followers. Yet, in a rush to snap up influencers, many businesses fall under the sway of the follower delusion: the belief that an individual with a large number of followers will […]

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September 18, 2017
The Ultimate Influencer Marketing Cheat Sheet

Influencer marketing is the latest way marketing firms are working with brands to shake up the way they reach and engage target markets. It's no longer enough to "reach" potential customers, brands want to leave behind lasting impressions -- and influencer marketing is the best way businesses can do just that. Sixty-six percent of marketers […]

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April 27, 2017
The 6 Essential Marketing Tools Every Restaurant Should be Using

Running a successful restaurant isn't just about making incredible food at a good price. You also need to market your restaurant effectively if you want to attract new customers and retain the ones you already have - and a large part of that marketing is digital. Stay on top of the game by using these […]

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April 27, 2017
6 Marketing Mistakes That Cause Restaurants to Fail

If you own a restaurant, you're competing in one of the toughest industries in America. You may be serving the finest food in your town, but if your marketing mix isn't right, your business could be doomed from the very beginning. According to Sage Journals, more than 60 percent of independent restaurants fail during their […]

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April 27, 2017
Your Marketing Stinks! Here's How to Fix It.

It may be hard to believe, but 47% of small to medium sized business owners have no idea if their marketing strategies are actually working? Even more perplexing, many businesses have no solidified marketing plan in place. If you’re a business owner or responsible for marketing in your business, here are the (3) essential components […]

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April 27, 2017
5 Proven Digital Marketing Strategies to Grow Your Business

You know your business needs marketing, but that doesn't mean just trying everything you can. The biggest ad budget in the world won't increase a bottom line without an in-depth plan that brings the customer from first exposure through to conversion. Here are five digital marketing tactics that when combined with an effective strategy, will […]

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April 27, 2017
The #1 Secret to Creating Killer Collateral

Business owners know you have to grab the attention of a reader within a few seconds. This is especially true with advertising & marketing copy. However, many business owners think this means you have to cram as many words as possible into the reader's view. They think people will refuse to turn the page of a brochure […]

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March 14, 2017
Email Marketing Done Right - What Every Business Needs to Know

As digital marketing strategies expand, most companies have some kind of email marketing program in place. However, many aren’t capitalizing on the essential trends and best practices that work to truly drive any type of ROI. If your brand is struggling to see a decent return from email marketing strategies, consider the following: Get Back […]

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March 14, 2017
Video Marketing Trends, Tips and Best Practices

The future is now, at least as far as video marketing is concerned. More and more customers are looking for video as a way to learn about and engage with your brand, so you’re only helping make it easier for them by adding video! With Google owning YouTube, any videos that you post (and optimize) […]

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February 27, 2017
5 Tips for Using Social Media to Drive ROI

In the last five years, social media has become a mainstay of everyday life. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about its effectiveness to making it a cornerstone of the annual marketing plan. As with any marketing program, true success will […]

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February 27, 2017
5 Actionable Tips for Content Marketing Success

It’s no secret that your company won’t get far in today’s digital world without a true investment in content marketing. Unfortunately, it seems that brands have stopped putting as much emphasis on the importance of content, and content marketing has taken a backseat. It’s time for you to turn the tables on content marketing and […]

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February 27, 2017
The Best Website Optimization Hacks for 2017

If you’ve been in business for any time at all, you probably have a good understanding of website optimization “basics”. However, online competition is growing at a rapid pace and taking website optimization to the next level will no longer be an option, but a necessity if you want to your brand to stand out […]

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February 14, 2017
Email Marketing 2017: How to Fix that Awful Open Rate.

The New Year has arrived, and with that comes the consistent barrage of email marketing messages consumers have come to dislike. With the average American receiving upwards of 50 email messages per day, businesses often wonder how they can break through the clutter? Below are several tips for getting your message across and turning your […]

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January 14, 2017
Are you Making these 7 Major Website Design Mistakes?

In today’s digital age, not having an updated or user-friendly website can be the Achilles heel of your business. Most business owners find it a daunting task to create and manage a successful website, so here are seven common pitfalls to be sure to avoid. 1. Choosing the wrong designer – Prior to starting or […]

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May 4, 2016
The Rise of a Tattletale Nation: Why the Need for Content is Making Us All Nuts!

Remember the days before the smartphone, the 24/7 news cycle and the insatiable need to pepper the World Wide Web with some type of content? The days when every single misstep was not on display for the world to see and people, including the media, had enough integrity to just leave some things unsaid? I […]

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February 14, 2016
How to be a Marketing Ninja in 2016

As we enter the final two months of 2015, it can be easy for businesses to become wrapped up in holiday season… especially consumer based businesses. However, in order to stay ahead of the curve, now is the time that business owners should be planning their marketing strategies for next year! As the saying goes […]

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August 14, 2015
Are You Ready to Hire a Marketing Firm? Eight Questions to Ask Before Signing on the Dotted Line

Like a shiny diamond in the window of a jewelry store, the lure of having a Marketing agency on retainer to take your business to the next level can be intoxicating! We all want to make money and be successful. However, if your business is not ready to work with an agency, you could be […]

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August 14, 2015
Is Your Business Ready for the National Media Spotlight?

The Wall Street Journal… The New York Times… The Today Show. Often considered the “dream list” of media outlets by most businesses, seeking national media coverage can quickly become a curse vs. a blessing if you’re not incredibly strategic in your approach! Before seeking the national spotlight, there are several important factors business owners must […]

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August 14, 2015
Four Ways to Get More Out of Your PR Firm

So, you’ve decided to hire a PR firm to help promote your company. You've written the check and now all you have to do is sit back and watch the sales role in, right? Not so fast. In addition to the fact that there are no guarantees that even the best PR campaign will drive […]

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