The RMI Buzz Board

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May 1, 2019
The 7 Critical Components of an Amazing Lead Capture Form

Are you tired of working hard to generate traffic to your website, but don’t see any true ROI? Do you have a lead capture strategy in place, but don’t get any leads? In this article, we'll cover seven of the most common mistakes people make that are killing their lead capture conversion rates. If you […]

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March 6, 2019
The 2019 Facebook Algorithm Change - Tips & Tricks for Success

Facebook's latest algorithm update may require some business owners and marketers to adjust their social media strategy. As of January 2019, Facebook has reported that they have over 2.32 billion (yes, BILLION) active daily users. Regardless of the recent updates, Facebook still remains the top social media network and most significant social channel for marketing […]

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February 20, 2019
7 Huge Website Design Mistakes to Avoid in 2019

It’s no secret that your company’s website is the ultimate foray into your brand and the services you offer. It should work to tell the story of your business and how you can help potential clients and customers serve a need. However, designing a website that can drive sales and awareness can be hard. And […]

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February 19, 2019
The Best Video Marketing Hacks... What Every Business Needs to Know

300 hours of video are uploaded to YouTube every minute, and these videos are watched by billions of people each day. All over the world, people watch videos online in order to be entertained, informed or learn how to do something. Even more astounding is the fact that video content outperforms written content by an […]

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February 14, 2019
3 Marketing Tools You Will Fall In Love With

In today’s fast paced world of marketing technology and tools, it’s hard to keep up with what works and what doesn’t. The harsh reality is that there is no magic bullet that will make up for bad strategy, but we’ve come across three unique tools that have completely transformed our business and made our jobs […]

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February 14, 2019
Digital Marketing Scams: 5 Tips for Keeping Your Business Safe

Having an online presence and promoting your business via the Internet is crucial for any company. If you're a business owner or executive looking for digital marketing services, it's critical that you educate yourself on the many types of digital marketing scams, which are even more prevalent as the need for digital marketing services continues […]

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December 6, 2018
What the "Elf on the Shelf" Can Teach Us About Marketing

It’s that time of year again. The time when frisky little scout elves descend upon homes and businesses with great enthusiasm, all in the name of keeping Santa informed on who’s naughty and who’s nice. Besides the fact that the “Elf on a Shelf” is a gazillion dollar franchise, much can be said for how […]

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October 16, 2018
Creating a Marketing Budget - 6 Essentials for Success

Running a business takes more than just a great idea or even an understanding of how a business operates. It takes a marketing budget. You need to be able to market your business effectively - and you need to be able to do so at the right price. Marketing theory is pretty simple. You just […]

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May 24, 2018
GDPR - What U.S. Based Businesses Need to Know

It's important to understand what GDPR means for your business.  The days of business and industry being a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces […]

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May 24, 2018
The Current State of Social Media: How to Drive ROI in an Era of Mistrust

In light of the recent Facebook data breach and rampant fake news, more and more people are taking a break from social media – and that fact comes with some serious implications for your company. People are on social media less and they have less faith in content they see there. Ultimately this social media […]

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May 24, 2018
Is Social Media Really Worth the Effort?

Since everybody is using social media, businesses are expected to join the bandwagon too. While you may be using social media for fun for your personal accounts, it must make financial sense for a company to do the same. After all, the goal is to increase your sales with your social media marketing efforts. How […]

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February 22, 2018
Best Tools to Measure Marketing ROI

Before the advent of the internet, measuring the success (or failure) of your marketing campaigns was fairly simple. You calculated the money spent and measured in the rise in sales or revenue. However, tracking marketing ROI in the internet age is a whole different beast. For one, success isn't just increased sales. It could also […]

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February 21, 2018
6 Ways to Slay Facebook's New Algorithm

In the following article we'll explain the 6 ways to slay Facebook's new algorithm.  Facebook's News Feed has recently gone through some major changes that will ultimately affect businesses, big and small. In a Facebook post dated January 11, 2018, Mark Zuckerberg explained that he built Facebook as a way to "help people stay connected" […]

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January 30, 2018
5 SEO Tips to Help You Avoid Common Content Marketing Mistakes

Search engine optimization is an integral part of digital marketing. Content marketers must keep important facets of SEO in mind, but it can be hard to keep track of everything. Here are five tips to keep you on top of some of the most commonly overlooked facets of SEO. 1. Use Google Search Console Google […]

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January 30, 2018
Is Keyword Density Dead? What Marketers Need to Know

If you work in SEO, digital marketing or copywriting, you've probably been hearing the cry: "Keyword density is dead!" That's a big statement, though! Plus, keyword density has been a major factor in SEO for years, so how could it just die? If you're wondering what the truth about keyword density is, you're not alone. […]

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January 30, 2018
5 Digital PR Metrics You Need to Track & Report in 2018

In this digital age, public relations is about so much more than the reputation management of your company or its products through traditional media like magazines and TV. Now, it's all about digital PR and influencing how customers perceive you via your website, social media and email campaigns. Tracking digital PR is much different than […]

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January 20, 2018
How to win at Content Marketing in 2018

By now, we’ve all heard the adage that “content is king!” However, for many businesses, putting together a cohesive and strategic content marketing plan can be a struggle. The common roadblocks tend to be businesses not really knowing what content marketing is, not understanding how to create and promote content and most importantly, failing to […]

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January 12, 2018
How to Make Facebook Your Social Media Marketing Wonderland

People spend a lot of time on social media, with at least 20 minutes a day on Facebook alone, according to Business Insider. A lot can be accomplished in those 20 minutes -- lots of likes, shares and clicks. However, in order to gain these meaningful actions, your posts need to be engaging and entertaining. […]

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December 11, 2017
Calculating Digital Marketing ROI: The Ultimate Cheat Sheet

Digital marketing may not be an exact science but there are ways you can measure the effectiveness of your efforts. This is called return on investment (ROI) and it basically refers to the value you get for the money you spend on your digital marketing strategies. In this article, we will look at the different […]

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September 22, 2017
How to Measure Influencer Marketing KPI's - The Right Way

Influencer marketing provides a way to capitalize on an individual's social credibility to carry your company's message through to earned media channels. It works like word of mouth marketing - and it can be incredibly effective. McKinsey reports that marketing from trusted sources is a motivator behind as much as a HALF of all purchasing […]

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