The RMI Buzz Board

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March 24, 2021
6 Steps for Marketing Success in a Post-Pandemic World

It may be hard to imagine, but there was once a time where we did not have to worry about a pandemic affecting every element of doing business. Unfortunately, since March of 2020, it has not been “business as usual” for the millions of business owners in the U.S. Revenues have become unpredictable as customers […]

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March 16, 2021
Measuring Public Relations ROI: The Best Tools for Success

Any function in the business world runs on implementing projects, measuring their success, and making strategic adjustments to ensure enhanced metrics and determine the return on investment.  Marketing is no different, and given its tremendous spend in the U.S., which peaked at $197.47 billion last year alone, measuring ROI is critically vital. The challenge for […]

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February 13, 2021
The Ultimate Guide to Hiring a Marketing or PR Agency

It’s no secret that marketing any kind of business or service can be hard. And for many companies, the solution to this challenge is to hire a marketing or PR agency. However, if your business is not ready to work with an agency, or you choose an agency without doing some really good research first, […]

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September 3, 2020
Sharing Your News: Is a Newswire All It’s Cracked Up to Be?

Should you be sharing your news? It’s one of the oldest marketing tactics in any communicator’s toolbox. Tune into any old movie with a frenetic newsroom and there will undoubtedly be a scene where reporters are hunched over a teleprinter, which is just as frantically pounding out letters of breaking news from around the globe. […]

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September 2, 2020
Five Media Trends That Will Dominate 2020 (And How to Use Them to Your Advantage)

In this article, we'll share five media trends that will dominate 2020.  From chilling headlines about the pandemic to extraordinary visuals of humanity rising against racial and social injustice, 2020 is a year that will go down as one of the most significant times in our history as a nation. As PR professionals tackle the […]

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August 31, 2020
8 Ways to Maximize Your Next Marketing Sponsorship

A marketing sponsorship is a unique way to help drive brand awareness and leads for just about any size business. It involves businesses sponsoring trade shows, events, charity causes, teams, or groups to increase their competitive advantage and reach certain business goals. While marketing sponsorships may be an innovative way to increase brand awareness, they […]

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April 30, 2020
Social Media and PR Playbook: How to Stay Relevant in the Era of COVID 19

If you had asked any enterprising business leader six weeks ago how their business would be going in early May, they probably would have given you a glowing report. After all, the economy was humming along enjoying more than 10 years of substantially solid growth, while consumers and companies were liberally spending discretionary funds. Little […]

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March 12, 2020
6 Ways to Turn the Coronavirus Crisis into the Productivity Boom Your Business Needs Now

It’s no secret that the Coronavirus is affecting businesses of all sizes and industries in some way. But, a lack of customers and unwelcome downtime can also be used to catch up on the things that often get overlooked when business is booming. Instead of fearing that fewer customers mean your company is doomed, consider […]

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February 3, 2020
Super Bowl Ads 2020: The Good, The Bad and The ROI Driving Geniuses

Another year of highly anticipated Super Bowl ads have come and gone and as ROI obsessed marketers, we often find ourselves critiquing Every. Single. One. This year there are a few amazing spots that really stood out and several that have us still scratching our heads and asking, “Why would they do that?” The Good/Great […]

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December 11, 2019
Marketing Research: The Myths, The Truths & Why Your Business Needs It Now

Remember the old quote “Seek and ye shall find”, the age old advice that dates back to the Book of Proverbs (estimated to have been written sometime around 700 BC according to the Interwebs)? It’s a sage lesson that still holds true to this day…. Especially when it comes to marketing your business. So, if […]

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December 11, 2019
PR vs. Marketing: What Does Your Business Need Most?

One of the most frequent questions we hear from clients is, “So what’s the difference between marketing and public relations anyway?” There are important distinctions between these two services, and understanding them can help you make the right choice for your business and ultimately help you reach your company’s goals. What is Marketing? According to […]

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December 10, 2019
PR Measurement 2021: A Cheat Sheet for Ultimate ROI

Year after year, public relations professionals and most businesses investing in PR, often find it hard to show a solid ROI when it comes to their public relations efforts. While any good businessperson knows this skill is important, many often fail to fully develop the capabilities to track useful data and show tangible results for […]

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December 10, 2019
9 Ways To Recession Proof Your Business in 2020

As 2020 nears, there is ample discussion of whether the United States is headed toward a recession, with many signs pointing to “yes”. Though economists and industry experts are still split on the imminence of a 2020 downturn, preparing your business now can save you time, money and worry in the event a recession takes […]

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October 24, 2019
8 Useful Holiday Marketing Tips That Won't Break The Bank

The holidays are upon us, and this special time of year for family and friends can also be incredibly special for your business. Leveraging this season for your company’s marketing efforts can pay off well into the new year, and then some. At Rainmaker Integrated, our gift to you is eight simple marketing tips for […]

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October 20, 2019
Lead Gen 201: How To Turn Your Website into a Lead Generating Machine

In the movies, the old adage of “If you build it, they will come.” Often holds true. However, if you have a website with a blog and hope your customers will flock…. Just because you have a website with a blog, think again! While blogging and creating useful content are essential tactics for any business […]

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October 20, 2019
Content Marketing ROI: 10 Essential Steps for Success

As a variety of marketing trends come and go, it’s no secret that Content Marketing reigns supreme and is used by approximately 91% of B2B (business to business) marketers and 86% of B2C (business to consumer) marketers, according to the Content Marketing Institute. However, fewer than 10% of marketers truly know how to track their […]

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October 18, 2019
7 Ways Your Competitors Can Help Improve Your SEO Ranking

Search Engine Optimization, also known as SEO, is often referred to as one of the more nefarious or unattainable marketing tactics that marketers use to drive leads and awareness. The reality is that few companies know how to do it well in order to get the love they so desperately crave from search engines like […]

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June 25, 2019
10 Ways To Maximize Your Marketing Firm

The time has come... You understand your marketing needs, carved out a budget, and have buy-in from the necessary stakeholders at your company. You can finally invest in the services of a marketing or PR agency. But if you have never worked with an agency before, or your agency relationship skills have gotten a bit […]

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June 7, 2019
You've Got Media Hits! Now What? 5 Ways to Maximize Your PR Strategy

Congratulations! You have worked hard to secure coverage in a target media outlet for your company. You nailed your key messages, provided the perfect visuals, and know exactly what date your coverage will go live. But once your story is out to the masses, is that it? Should you just rely on the media outlet […]

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May 1, 2019
Tried & Tested: 9 of the Best Digital Marketing Tools You Need Right Now

Using the best digital marketing tools can be a game changer for your business. But with so many options, how do you pick which services are worth your time and money? In this article, we list the best of the best to cover all of your in-house digital marketing needs: Best Content Research Tool – […]

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