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How to measure marketing success

Best Tools to Measure Marketing ROI in 2018

In this article we’ll share the best tools to measure marketing ROI in 2018.  Before the advent of the internet, measuring the success (or failure) of your marketing campaigns was fairly simple. You calculated the money spent and measured in the rise in sales or revenue. However, tracking marketing ROI in the internet age is a whole different beast. For

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6 Ways to Slay Facebook’s New Algorithm

In the following article we’ll explain the 6 ways to slay Facebook’s new algorithm.  Facebook’s News Feed has recently gone through some major changes that will ultimately affect businesses, big and small. In a Facebook post dated January 11, 2018, Mark Zuckerberg explained that he built Facebook as a way to “help people stay connected” but “public content — posts

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Content marketing mistakes

5 SEO Tips to Help You Avoid Common Content Marketing Mistakes

Search engine optimization is an integral part of digital marketing. Content marketers must keep important facets of SEO in mind, but it can be hard to keep track of everything. Here are five tips to keep you on top of some of the most commonly overlooked facets of SEO. 1. Use Google Search Console Google Search Console is an essential

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keyword density best practices

Is Keyword Density Dead? What Marketers Need to Know

If you work in SEO, digital marketing or copywriting, you’ve probably been hearing the cry: “Keyword density is dead!” That’s a big statement, though! Plus, keyword density has been a major factor in SEO for years, so how could it just die? If you’re wondering what the truth about keyword density is, you’re not alone. Here’s your guide to when

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digital PR metrics for 2018

5 Digital PR Metrics You Need to Track & Report in 2018

In this digital age, public relations is about so much more than the reputation management of your company or its products through traditional media like magazines and TV. Now, it’s all about digital PR and influencing how customers perceive you via your website, social media and email campaigns. Tracking digital PR is much different than older methods… if you’re still

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Dry Erase Board Content Marketing

How to win at Content Marketing in 2018

By now, we’ve all heard the adage that “content is king!” However, for many businesses, putting together a cohesive and strategic content marketing plan can be a struggle. The common roadblocks tend to be businesses not really knowing what content marketing is, not understanding how to create and promote content and most importantly, failing to assign and track any kind

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