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Like a shiny diamond in the window of a jewelry store, the lure of having a Marketing agency on retainer to take your business to the next level can be intoxicating! We all want to make money and be successful. However, if your business is not ready to work with an agency, you could be wasting a lot of valuable
The Wall Street Journal… The New York Times… The Today Show. Often considered the “dream list” of media outlets by most businesses, seeking national media coverage can quickly become a curse vs. a blessing if you’re not incredibly strategic in your approach! Before seeking the national spotlight, there are several important factors business owners must consider. Are you ready to
So, you’ve decided to hire a PR firm to help promote your company. You’ve written the check and now all you have to do is sit back and watch the sales role in, right? Not so fast. In addition to the fact that there are no guarantees that even the best PR campaign will drive sales, there are many things