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In today’s digital age, not having an updated or user-friendly website can be the Achilles heel of your business. Most business owners find it a daunting task to create and manage a successful website, so here are seven common pitfalls to be sure to avoid. 1. Choosing the wrong designer – Prior to starting or redesigning your website, make sure
Remember the days before the smartphone, the 24/7 news cycle and the insatiable need to pepper the World Wide Web with some type of content? The days when every single misstep was not on display for the world to see and people, including the media, had enough integrity to just leave some things unsaid? I do… and I miss it,
As we enter the final two months of 2015, it can be easy for businesses to become wrapped up in holiday season… especially consumer based businesses. However, in order to stay ahead of the curve, now is the time that business owners should be planning their marketing strategies for next year! As the saying goes “Fail to plan, plan to
Like a shiny diamond in the window of a jewelry store, the lure of having a Marketing agency on retainer to take your business to the next level can be intoxicating! We all want to make money and be successful. However, if your business is not ready to work with an agency, you could be wasting a lot of valuable
The Wall Street Journal… The New York Times… The Today Show. Often considered the “dream list” of media outlets by most businesses, seeking national media coverage can quickly become a curse vs. a blessing if you’re not incredibly strategic in your approach! Before seeking the national spotlight, there are several important factors business owners must consider. Are you ready to
So, you’ve decided to hire a PR firm to help promote your company. You’ve written the check and now all you have to do is sit back and watch the sales role in, right? Not so fast. In addition to the fact that there are no guarantees that even the best PR campaign will drive sales, there are many things