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It’s no secret that your company won’t get far in today’s digital world without a true investment in content marketing. Unfortunately, it seems that brands have stopped putting as much emphasis on the importance of content, and content marketing has taken a backseat. It’s time for you to turn the tables on content marketing and bring it back to the
If you’ve been in business for any time at all, you probably have a good understanding of website optimization “basics”. However, online competition is growing at a rapid pace and taking website optimization to the next level will no longer be an option, but a necessity if you want to your brand to stand out from the competition. First and
The New Year has arrived, and with that comes the consistent barrage of email marketing messages consumers have come to dislike. With the average American receiving upwards of 50 email messages per day, businesses often wonder how they can break through the clutter? Below are several tips for getting your message across and turning your email campaigns into a money
In today’s digital age, not having an updated or user-friendly website can be the Achilles heel of your business. Most business owners find it a daunting task to create and manage a successful website, so here are seven common pitfalls to be sure to avoid. 1. Choosing the wrong designer – Prior to starting or redesigning your website, make sure
Remember the days before the smartphone, the 24/7 news cycle and the insatiable need to pepper the World Wide Web with some type of content? The days when every single misstep was not on display for the world to see and people, including the media, had enough integrity to just leave some things unsaid? I do… and I miss it,
As we enter the final two months of 2015, it can be easy for businesses to become wrapped up in holiday season… especially consumer based businesses. However, in order to stay ahead of the curve, now is the time that business owners should be planning their marketing strategies for next year! As the saying goes “Fail to plan, plan to