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Business owners know you have to grab the attention of a reader within a few seconds. This is especially true with advertising & marketing copy. However, many business owners think this means you have to cram as many words as possible into the reader’s view. They think people will refuse to turn the page of a brochure or scroll down a webpage.
As digital marketing strategies expand, most companies have some kind of email marketing program in place. However, many aren’t capitalizing on the essential trends and best practices that work to truly drive any type of ROI. If your brand is struggling to see a decent return from email marketing strategies, consider the following: Get Back to Basics Some basics to
The future is now, at least as far as video marketing is concerned. More and more customers are looking for video as a way to learn about and engage with your brand, so you’re only helping make it easier for them by adding video! With Google owning YouTube, any videos that you post (and optimize) will automatically help your SEO.
In the last five years, social media has become a mainstay of everyday life. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about its effectiveness to making it a cornerstone of the annual marketing plan. As with any marketing program, true success will depend heavily on creating a
It’s no secret that your company won’t get far in today’s digital world without a true investment in content marketing. Unfortunately, it seems that brands have stopped putting as much emphasis on the importance of content, and content marketing has taken a backseat. It’s time for you to turn the tables on content marketing and bring it back to the
If you’ve been in business for any time at all, you probably have a good understanding of website optimization “basics”. However, online competition is growing at a rapid pace and taking website optimization to the next level will no longer be an option, but a necessity if you want to your brand to stand out from the competition. First and