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What Elf On A Shelf Can Teach Us About Marketing

What the “Elf on the Shelf” Can Teach Us About Marketing

It’s that time of year again. The time when frisky little scout elves descend upon homes and businesses with great enthusiasm, all in the name of keeping Santa informed on who’s naughty and who’s nice. Besides the fact that the “Elf on a Shelf” is a gazillion dollar franchise, much can be said for how smart and creative these little

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Creating the perfect marketing budget for your business.

Creating a Marketing Budget – 6 Essentials for Success

Running a business takes more than just a great idea or even an understanding of how a business operates. It takes a marketing budget. You need to be able to market your business effectively – and you need to be able to do so at the right price. Marketing theory is pretty simple. You just need to get your products,

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GDPR – What U.S. Based Businesses Need to Know

It’s important to understand what GDPR means for your business.  The days of business and industry being a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces of legislation that other countries

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The Current State of Social Media: How to Drive ROI in an Era of Mistrust

In light of the recent Facebook data breach and rampant fake news, more and more people are taking a break from social media – and that fact comes with some serious implications for your company. People are on social media less and they have less faith in content they see there. Ultimately this social media mistrust means that your followers

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Is Social Media Really Worth the Effort?

Since everybody is using social media, businesses are expected to join the bandwagon too. While you may be using social media for fun for your personal accounts, it must make financial sense for a company to do the same. After all, the goal is to increase your sales with your social media marketing efforts. How can you find out if

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How to measure marketing success

Best Tools to Measure Marketing ROI

Before the advent of the internet, measuring the success (or failure) of your marketing campaigns was fairly simple. You calculated the money spent and measured in the rise in sales or revenue. However, tracking marketing ROI in the internet age is a whole different beast. For one, success isn’t just increased sales. It could also be increased engagement, more leads,

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