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How to market your business using Facebook.

How to Make Facebook Your Social Media Marketing Wonderland

People spend a lot of time on social media, with at least 20 minutes a day on Facebook alone, according to Business Insider. A lot can be accomplished in those 20 minutes — lots of likes, shares and clicks. However, in order to gain these meaningful actions, your posts need to be engaging and entertaining. The following are five tips

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How to properly calculate digital marketing ROI

Calculating Digital Marketing ROI: The Ultimate Cheat Sheet

Digital marketing may not be an exact science but there are ways you can measure the effectiveness of your efforts. This is called return on investment (ROI) and it basically refers to the value you get for the money you spend on your digital marketing strategies. In this article, we will look at the different types of digital marketing ROI

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How to Measure Influencer Marketing KPI’s – The Right Way

Influencer marketing provides a way to capitalize on an individual’s social credibility to carry your company’s message through to earned media channels. It works like word of mouth marketing – and it can be incredibly effective. McKinsey reports that marketing from trusted sources is a motivator behind as much as a HALF of all purchasing decisions. SEM Rush also reported

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The Follower Delusion: Your Biggest Influencer Marketing Mistake

Influencers should be a key part of your social media strategy; the right influencer can expose your brand to hundreds of thousands of their followers. Yet, in a rush to snap up influencers, many businesses fall under the sway of the follower delusion: the belief that an individual with a large number of followers will make a better influencer than

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The Ultimate Influencer Marketing Cheat Sheet

Influencer marketing is the latest way marketing firms are working with brands to shake up the way they reach and engage target markets. It’s no longer enough to “reach” potential customers, brands want to leave behind lasting impressions — and influencer marketing is the best way businesses can do just that. Sixty-six percent of marketers have already introduced an influencer

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Essential tools for successful restaurant marketing

The 6 Essential Marketing Tools Every Restaurant Should be Using

Running a successful restaurant isn’t just about making incredible food at a good price. You also need to market your restaurant effectively if you want to attract new customers and retain the ones you already have – and a large part of that marketing is digital. Stay on top of the game by using these highly-relevant and necessary marketing tools.

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