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The Ultimate Guide to Hiring a Marketing or PR Firm in 2019

It’s no secret that marketing any kind of business or service can be hard. And for many companies, the solution to this challenge is to outsource their marketing or public relations needs to an agency. However, if your business is not ready to work with an agency, or you choose an agency without doing some really good research first, you

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What Elf On A Shelf Can Teach Us About Marketing

What the “Elf on the Shelf” Can Teach Us About Marketing

It’s that time of year again. The time when frisky little scout elves descend upon homes and businesses with great enthusiasm, all in the name of keeping Santa informed on who’s naughty and who’s nice. Besides the fact that the “Elf on a Shelf” is a gazillion dollar franchise, much can be said for how smart and creative these little

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Creating the perfect marketing budget for your business.

Creating a Marketing Budget – 6 Essentials for Success

Running a business takes more than just a great idea or even an understanding of how a business operates. It takes a marketing budget. You need to be able to market your business effectively – and you need to be able to do so at the right price. Marketing theory is pretty simple. You just need to get your products,

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GDPR – What U.S. Based Businesses Need to Know

It’s important to understand what GDPR means for your business.  The days of business and industry being a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces of legislation that other countries

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Is Social Media Really Worth the Effort?

Since everybody is using social media, businesses are expected to join the bandwagon too. While you may be using social media for fun for your personal accounts, it must make financial sense for a company to do the same. After all, the goal is to increase your sales with your social media marketing efforts. How can you find out if

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