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Content Marketing ROI: 10 Essential Steps for Success

As a variety of marketing trends come and go, it’s no secret that Content Marketing reigns supreme and is used by approximately 91% of B2B (business to business) marketers and 86% of B2C (business to consumer) marketers, according to the Content Marketing Institute. However, fewer than 10% of marketers truly know how to track their content marketing results…. And that

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7 Ways Your Competitors Can Help Improve Your SEO Ranking

Search Engine Optimization, also known as SEO, is often referred to as one of the more nefarious or unattainable marketing tactics that marketers use to drive leads and awareness. The reality is that few companies know how to do it well in order to get the love they so desperately crave from search engines like Google and Bing. After many

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The 7 Critical Components of an Amazing Lead Capture Form

Are you tired of working hard to generate traffic to your website, but don’t see any true ROI? Do you have a lead capture strategy in place, but don’t get any leads? In this article, we’ll cover seven of the most common mistakes people make that are killing their lead capture conversion rates. If you follow these steps, you will

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