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300 hours of video are uploaded to YouTube every minute, and these videos are watched by billions of people each day. All over the world, people watch videos online in order to be entertained, informed or learn how to do something. Even more astounding is the fact that video content outperforms written content by an average of 18:1. And in
In today’s fast paced world of marketing technology and tools, it’s hard to keep up with what works and what doesn’t. The harsh reality is that there is no magic bullet that will make up for bad strategy, but we’ve come across three unique tools that have completely transformed our business and made our jobs as marketing and PR professionals
Having an online presence and promoting your business via the Internet is crucial for any company. If you’re a business owner or executive looking for digital marketing services, it’s critical that you educate yourself on the many types of digital marketing scams, which are even more prevalent as the need for digital marketing services continues to rise. The harsh reality
It’s no secret that marketing any kind of business or service can be hard. And for many companies, the solution to this challenge is to outsource their marketing or public relations needs to an agency. However, if your business is not ready to work with an agency, or you choose an agency without doing some really good research first, you
It’s that time of year again. The time when frisky little scout elves descend upon homes and businesses with great enthusiasm, all in the name of keeping Santa informed on who’s naughty and who’s nice. Besides the fact that the “Elf on a Shelf” is a gazillion dollar franchise, much can be said for how smart and creative these little
Running a business takes more than just a great idea or even an understanding of how a business operates. It takes a marketing budget. You need to be able to market your business effectively – and you need to be able to do so at the right price. Marketing theory is pretty simple. You just need to get your products,