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As a variety of marketing trends come and go, it’s no secret that Content Marketing reigns supreme and is used by approximately 91% of B2B (business to business) marketers and 86% of B2C (business to consumer) marketers, according to the Content Marketing Institute. However, fewer than 10% of marketers truly know how to track their content marketing results…. And that
Search Engine Optimization, also known as SEO, is often referred to as one of the more nefarious or unattainable marketing tactics that marketers use to drive leads and awareness. The reality is that few companies know how to do it well in order to get the love they so desperately crave from search engines like Google and Bing. After many
The time has come… You understand your marketing needs, carved out a budget, and have buy-in from the necessary stakeholders at your company. You can finally hire a marketing agency. But if you have never worked with an agency before, or your agency relationship skills have gotten a bit rusty, it might be time to fine tune your understanding of
Congratulations! You have worked hard to secure coverage in a target media outlet for your company. You nailed your key messages, provided the perfect visuals, and know exactly what date your coverage will go live. But once your story is out to the masses, is that it? Should you just rely on the media outlet to get your good news
Using the best digital marketing tools can be a game changer for your business. But with so many options, how do you pick which services are worth your time and money? In this article, we list the best of the best to cover all of your in-house digital marketing needs: Best Content Research Tool – BuzzSumo We all know how
Are you tired of working hard to generate traffic to your website, but don’t see any true ROI? Do you have a lead capture strategy in place, but don’t get any leads? In this article, we’ll cover seven of the most common mistakes people make that are killing their lead capture conversion rates. If you follow these steps, you will