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The time has come… You understand your marketing needs, carved out a budget, and have buy-in from the necessary stakeholders at your company. You can finally hire a marketing agency. But if you have never worked with an agency before, or your agency relationship skills have gotten a bit rusty, it might be time to fine tune your understanding of
Congratulations! You have worked hard to secure coverage in a target media outlet for your company. You nailed your key messages, provided the perfect visuals, and know exactly what date your coverage will go live. But once your story is out to the masses, is that it? Should you just rely on the media outlet to get your good news
Using the best digital marketing tools can be a game changer for your business. But with so many options, how do you pick which services are worth your time and money? In this article, we list the best of the best to cover all of your in-house digital marketing needs: Best Content Research Tool – BuzzSumo We all know how
Are you tired of working hard to generate traffic to your website, but don’t see any true ROI? Do you have a lead capture strategy in place, but don’t get any leads? In this article, we’ll cover seven of the most common mistakes people make that are killing their lead capture conversion rates. If you follow these steps, you will
Facebook’s latest algorithm update may require some business owners and marketers to adjust their social media strategy. As of January 2019, Facebook has reported that they have over 2.32 billion (yes, BILLION) active daily users. Regardless of the recent updates, Facebook still remains the top social media network and most significant social channel for marketing your business. What Exactly Did
It’s no secret that your company’s website is the ultimate foray into your brand and the services you offer. It should work to tell the story of your business and how you can help potential clients and customers serve a need. However, designing a website that can drive sales and awareness can be hard. And if you don’t adhere to