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Creating a Marketing Budget – 6 Essentials for Success
Running a business takes more than just a great idea or even an understanding of how a business operates. It takes a marketing budget. You need to be able to market your business effectively – and you need to be able to do so at the right price. Marketing theory is pretty simple. You just need to get your products,
Rainmaker Integrated Hires Industry Veteran, Nat Handler, As Senior Marketing Consultant
SCOTTSDALE, Ariz. (SEPT. 25, 2018) — Rainmaker Integrated, one of the top boutique marketing and public relations firms based in Arizona, announced today that Nat Handler has joined the firm to further develop the company’s service offerings. Handler comes with a wealth of experience within the marketing and events industry, having spent the last year at Interface Inc., where he was
GDPR – What U.S. Based Businesses Need to Know
It’s important to understand what GDPR means for your business. The days of business and industry being a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces of legislation that other countries
Social Media in 2018: How to Drive ROI in an Era of Mistrust
In light of the recent Facebook data breach and rampant fake news, more and more people are taking a break from social media – and that fact comes with some serious implications for your company. People are on social media less and they have less faith in content they see there. Ultimately this social media mistrust means that your followers
Is Social Media Really Worth the Effort?
Since everybody is using social media, businesses are expected to join the bandwagon too. While you may be using social media for fun for your personal accounts, it must make financial sense for a company to do the same. After all, the goal is to increase your sales with your social media marketing efforts. How can you find out if
Best Tools to Measure Marketing ROI in 2018
In this article we’ll share the best tools to measure marketing ROI in 2018. Before the advent of the internet, measuring the success (or failure) of your marketing campaigns was fairly simple. You calculated the money spent and measured in the rise in sales or revenue. However, tracking marketing ROI in the internet age is a whole different beast. For
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