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PR vs. Marketing: What Does Your Business Need Most?

One of the most frequent questions we hear from clients is, “So what’s the difference between marketing and public relations anyway?” There are important distinctions between these two services, and understanding them can help you make the right choice for your business and ultimately help you reach your company’s goals. What is Marketing? According to the American Marketing Association, marketing

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PR Measurement 2020: A Cheat Sheet for Ultimate ROI

Year after year, public relations professionals and most businesses investing in PR, often find it hard to show a solid ROI when it comes to their public relations efforts. While any good businessperson knows this skill is important, many often fail to fully develop the capabilities to track useful data and show tangible results for their efforts. The problem? PR

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recession proof your business

9 Ways To Recession Proof Your Business in 2020

As 2020 nears, there is ample discussion of whether the United States is headed toward a recession, with many signs pointing to “yes”. Though economists and industry experts are still split on the imminence of a 2020 downturn, preparing your business now can save you time, money and worry in the event a recession takes place next year. We started

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2019 holiday marketing tips

8 Useful Holiday Marketing Tips That Won’t Break The Bank

The holidays are upon us, and this special time of year for family and friends can also be incredibly special for your business. Leveraging this season for your company’s marketing efforts can pay off well into the new year, and then some. At Rainmaker Integrated, our gift to you is eight simple marketing tips for this most wonderful time of

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