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The holidays are upon us, and this special time of year for family and friends can also be incredibly special for your business. Leveraging this season for your company’s marketing efforts can pay off well into the new year, and then some. At Rainmaker Integrated, our gift to you is eight simple marketing tips for this most wonderful time of
In the movies, the old adage of “If you build it, they will come.” Often holds true. However, if you have a website with a blog and hope your customers will flock…. Just because you have a website with a blog, think again! While blogging and creating useful content are essential tactics for any business that has an online presence,
As a variety of marketing trends come and go, it’s no secret that Content Marketing reigns supreme and is used by approximately 91% of B2B (business to business) marketers and 86% of B2C (business to consumer) marketers, according to the Content Marketing Institute. However, fewer than 10% of marketers truly know how to track their content marketing results…. And that
Search Engine Optimization, also known as SEO, is often referred to as one of the more nefarious or unattainable marketing tactics that marketers use to drive leads and awareness. The reality is that few companies know how to do it well in order to get the love they so desperately crave from search engines like Google and Bing. After many
The time has come… You understand your marketing needs, carved out a budget, and have buy-in from the necessary stakeholders at your company. You can finally hire a marketing agency. But if you have never worked with an agency before, or your agency relationship skills have gotten a bit rusty, it might be time to fine tune your understanding of
Congratulations! You have worked hard to secure coverage in a target media outlet for your company. You nailed your key messages, provided the perfect visuals, and know exactly what date your coverage will go live. But once your story is out to the masses, is that it? Should you just rely on the media outlet to get your good news