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Remember the old quote “Seek and ye shall find”, the age old advice that dates back to the Book of Proverbs (estimated to have been written sometime around 700 BC according to the Interwebs)? It’s a sage lesson that still holds true to this day…. Especially when it comes to marketing your business. So, if the idea of seeking information
One of the most frequent questions we hear from clients is, “So what’s the difference between marketing and public relations anyway?” There are important distinctions between these two services, and understanding them can help you make the right choice for your business and ultimately help you reach your company’s goals. What is Marketing? According to the American Marketing Association, marketing
Year after year, public relations professionals and most businesses investing in PR, often find it hard to show a solid ROI when it comes to their public relations efforts. While any good businessperson knows this skill is important, many often fail to fully develop the capabilities to track useful data and show tangible results for their efforts. The problem? PR
As 2020 nears, there is ample discussion of whether the United States is headed toward a recession, with many signs pointing to “yes”. Though economists and industry experts are still split on the imminence of a 2020 downturn, preparing your business now can save you time, money and worry in the event a recession takes place next year. We started
The holidays are upon us, and this special time of year for family and friends can also be incredibly special for your business. Leveraging this season for your company’s marketing efforts can pay off well into the new year, and then some. At Rainmaker Integrated, our gift to you is eight simple marketing tips for this most wonderful time of
In the movies, the old adage of “If you build it, they will come.” Often holds true. However, if you have a website with a blog and hope your customers will flock…. Just because you have a website with a blog, think again! While blogging and creating useful content are essential tactics for any business that has an online presence,