Sharing Your News

Sharing Your News: Is a Newswire All It’s Cracked Up to Be?

Should you be sharing your news? It’s one of the oldest marketing tactics in any communicator’s toolbox. Tune into any old movie with a frenetic newsroom and there will undoubtedly be a scene where reporters are hunched over a teleprinter, which is just as frantically pounding out letters of breaking news from around the globe. Dramatic? Yes. Effective? Yes…back then. …

5 media trends that will dominate 2020

Five Media Trends That Will Dominate 2020 (And How to Use Them to Your Advantage)

In this article, we’ll share five media trends that will dominate 2020.  From chilling headlines about the pandemic to extraordinary visuals of humanity rising against racial and social injustice, 2020 is a year that will go down as one of the most significant times in our history as a nation. As PR professionals tackle the last six months of 2020, …

8 Ways Maximize Marketing Sponsorship

8 Ways to Maximize Your Next Marketing Sponsorship

A marketing sponsorship is a unique way to help drive brand awareness and leads for just about any size business. It involves businesses sponsoring trade shows, events, charity causes, teams, or groups to increase their competitive advantage and reach certain business goals. While marketing sponsorships may be an innovative way to increase brand awareness, they are not always ideal for …

Social Media and PR Playbook: How to Stay Relevant in the Era of COVID 19

If you had asked any enterprising business leader six weeks ago how their business would be going in early May, they probably would have given you a glowing report. After all, the economy was humming along enjoying more than 10 years of substantially solid growth, while consumers and companies were liberally spending discretionary funds. Little did they know what was …

Super Bowl Ads 2020: The Good, The Bad and The ROI Driving Geniuses

Another year of highly anticipated Super Bowl ads have come and gone and as ROI obsessed marketers, we often find ourselves critiquing Every. Single. One. This year there are a few amazing spots that really stood out and several that have us still scratching our heads and asking, “Why would they do that?” The Good/Great Google – No one wants …

Marketing Research: The Myths, The Truths & Why Your Business Needs It Now

Remember the old quote “Seek and ye shall find”, the age old advice that dates back to the Book of Proverbs (estimated to have been written sometime around 700 BC according to the Interwebs)? It’s a sage lesson that still holds true to this day…. Especially when it comes to marketing your business. So, if the idea of seeking information …

PR vs. Marketing: What Does Your Business Need Most?

One of the most frequent questions we hear from clients is, “So what’s the difference between marketing and public relations anyway?” There are important distinctions between these two services, and understanding them can help you make the right choice for your business and ultimately help you reach your company’s goals. What is Marketing? According to the American Marketing Association, marketing …

PR Measurement 2020: A Cheat Sheet for Ultimate ROI

Year after year, public relations professionals and most businesses investing in PR, often find it hard to show a solid ROI when it comes to their public relations efforts. While any good businessperson knows this skill is important, many often fail to fully develop the capabilities to track useful data and show tangible results for their efforts. The problem? PR …

recession proof your business

9 Ways To Recession Proof Your Business in 2020

As 2020 nears, there is ample discussion of whether the United States is headed toward a recession, with many signs pointing to “yes”. Though economists and industry experts are still split on the imminence of a 2020 downturn, preparing your business now can save you time, money and worry in the event a recession takes place next year. We started …