With thousands of apartment communities being built throughout the Southwest each month, standing out from the competition can be a difficult task. Avilla Homes, the original pioneers of the leased home community concept, retained Rainmaker Integrated to assist with marketing strategy, advertising, branding, public relations and social media efforts.
- New property grand opening events
- Media Relations
- Advertising
- Marketing strategy creation and execution
- Unique advertising and community relations campaigns
- Social Media & Content Marketing strategy & tactical plan
- A new tagline that clearly explained what Avilla Homes has to offer
- Increase sales leads
- Increase email marketing database
- Increase brand awareness
- Increased media relations
- Increased social media engagement
- To tell the story of Avilla Homes and its parent company, NexMetro Communities
- Avilla Palm Valley, the first new property in Phoenix, was 95% leased within 90 days of launch
- A 40% increase in YOY website traffic
- On average, 50+ sales leads per month, via the Avillahomes.com website
- Several unique advertising campaigns that worked to drive awareness of the brand and each communities’ unique amenities
- TV, radio and print media coverage in numerous media outlets throughout Arizona and Texas
“Rainmaker took our marketing efforts to the next level,…”
… especially in the area of brand collateral and social media presence. We saw traffic increase at our locations by an average of 40% YOY which translated into accelerated absorptions and improved cash flow. We would recommend Rainmaker Integrated to any business looking to outsource their marketing efforts
– Josh Hartmann, COO, NexMetro Communities
