With thousands of apartment communities being built throughout the Southwest each month, standing out from the competition can be a difficult task. Avilla Homes, the original pioneers of the leased home community concept, retained Rainmaker Integrated to assist with marketing strategy, advertising, branding, public relations and social media efforts.

• New property grand opening events
• Media Relations
• Advertising
• Marketing strategy creation and execution
• Unique advertising and community relations campaigns
• Social Media & Content Marketing strategy & tactical plan
• A new tagline that clearly explained what Avilla Homes has to offer

• Increase sales leads
• Increase email marketing database
• Increase brand awareness
• Increased media relations
• Increased social media engagement
• To tell the story of Avilla Homes and its parent company, NexMetro Communities

• Avilla Palm Valley, the first new property in Phoenix, was 95% leased within 90 days of launch
• A 40% increase in YOY website traffic
• On average, 50+ sales leads per month, via the Avillahomes.com website
• Several unique advertising campaigns that worked to drive awareness of the brand and each communities’ unique amenities
• TV, radio and print media coverage in numerous media outlets throughout Arizona and Texas

“Rainmaker took our marketing efforts to the next level,…”

… especially in the area of brand collateral and social media presence. We saw traffic increase at our locations by an average of 40% YOY which translated into accelerated absorptions and improved cash flow. We would recommend Rainmaker Integrated to any business looking to outsource their marketing efforts

– Josh Hartmann, COO, NexMetro Communities