The time has come… You understand your marketing needs, carved out a budget, and have buy-in from the necessary stakeholders at your company. You can finally hire a marketing agency. But if you have never worked with an agency before, or your agency relationship skills have gotten a bit rusty, it might be time to fine tune your understanding of …
You’ve Got Media Hits! Now What? 5 Ways to Maximize Your PR Strategy
Congratulations! You have worked hard to secure coverage in a target media outlet for your company. You nailed your key messages, provided the perfect visuals, and know exactly what date your coverage will go live. But once your story is out to the masses, is that it? Should you just rely on the media outlet to get your good news …