Below you'll find a list of all posts from September, 2017
Influencer marketing provides a way to capitalize on an individual’s social credibility to carry your company’s message through to earned media channels. It works like word of mouth marketing – and it can be incredibly effective. McKinsey reports that marketing from trusted sources is a motivator behind as much as a HALF of all purchasing decisions. SEM Rush also reported …
Influencers should be a key part of your social media strategy; the right influencer can expose your brand to hundreds of thousands of their followers. Yet, in a rush to snap up influencers, many businesses fall under the sway of the follower delusion: the belief that an individual with a large number of followers will make a better influencer than …
Influencer marketing is the latest way marketing firms are working with brands to shake up the way they reach and engage target markets. It’s no longer enough to “reach” potential customers, brands want to leave behind lasting impressions — and influencer marketing is the best way businesses can do just that. Sixty-six percent of marketers have already introduced an influencer …
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