When the recession hit, families were far more interested in getting a bargain than paying for a night out of gourmet pizza. Streets of New York engaged Rainmaker Integrated to help them stay top-of-mind with customers throughout the Phoenix metropolitan area and Scottsdale during a time when many local restaurants were going out of business.
PLAN OF ATTACK
Across a three-year period, Rainmaker Integrated worked to develop and implemented a fully integrated marketing and public relations campaign that delivered a number of successes and helped Streets of New York rise above their competitors.
We kept the brand relevant with consumers landing TV and print media coverage on CNN Headline News, CNN’s Situation Room with Wolf Blitzer, NBC Nightly News, Fox News, USA Today and 275 other television news affiliates across the U.S.. Within a three-month period, Rainmaker Integrated garnered more than $12 million dollars in promotional value from a campaign that cost a mere $5,000 to initiate. We were also able to implement a unique digital marketing strategy that helped grow the Streets of New York Email database by 25k members, resulting in a revenue stream that never existed for the restaurant group prior to our partnership.
“…One of the best!”
In my 30 plus years in the restaurant industry, I’ve worked with a number of integrated agencies and marketing professionals. After working with Jackie Wright & Rainmaker Integrated for more than two years, I have to say that they are one of the best! Their experience in all things PR and Marketing has allowed Streets of New York to remain competitive in a market that is infamous for being very cutthroat. The Rainmaker team have proven to be very strategic and continuously bring innovative ideas to the table that make sense for our organization. Most importantly, their ideas and strong work ethic drive results, which is why we continue to value our relationship with Rainmaker Integrated.
— Rick Peterson, Chief Operating Officer :: Streets of New York Restaurants