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CHALLENGE

In an effort to promote the 40th Anniversary of Streets of New York Restaurant Group and the company’s long-standing commitment to Phoenix, a celebratory campaign was designed by Rainmaker with a variety of marketing components and customer touch points. The “40 Days of Streets” Campaign featured daily and weekly give-a-ways via in-store and online sign ups, several media events that helped reintroduce Streets of New York to local and relevant media, and a partnership with Make-A-Wish foundation that allowed the company to give back to local children in need.

CAMPAIGN COMPONENTS

  • Media launch event
  • Media drops – food, info about the campaign, 40th Anniversary Souvenirs to all relevant media in the Phoenix-area
  • Online contest sign-ups
  • In-store contest sign ups
  • Media outreach
  • Social Media promotion
  • Email Marketing promotion
Email Campaign Graphics
Email Campaign Graphics
Facebook Graphics
Facebook Graphics
Website Banner Graphic
Website Banner Graphic

CAMPAIGN GOALS

  • Increase email marketing database by at least 750 new names
  • Increase brand awareness
  • Increase media relations – at least 6 media hits throughout the campaign
  • Increased social media engagement
  • Solidify a partnership with Make-A-Wish foundation

RESULTS

  • A 60% increase in YOY food and beverage sales
  • 3000+ newly engaged email database contacts
  • A 20% increase in YOY social media engagement and fans
  • A 28% increase in YOY website traffic
  • More than $5000 raised for the local chapter of Make-A-Wish foundation
  • Numerous TV, radio and print media coverage

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“5 out of 5 stars!”

The Rainmaker Team is an easy to work with, professional, knowledgeable and creative. A true pleasure to work with!

— Lorrie Glaeser, President and Owner, Streets of New York