People spend a lot of time on social media, with at least 20 minutes a day on Facebook alone, according to Business Insider.
A lot can be accomplished in those 20 minutes — lots of likes, shares and clicks. However, in order to gain these meaningful actions, your posts need to be engaging and entertaining.
The following are five tips on how to use Facebook to market an item, service or cause. From creating engaging, interactive content to targeted Facebook ads, here is how you can use Facebook to drive ROI for your business.
1. Solve a Problem
Facebook posts that solve a problem get people’s attention. For example, a restaurant that uses Facebook to offer easy recipes for a quick Monday night meal or give tips for finding the best fruit at the market will see engagement levels increase. Add amazing photos to go along with your posts. This can be created at a site like Pablo, a tool for creating instant photos that will blow your Facebook fans away.
2. Make People Laugh
Engaging posts that make people laugh and connect emotionally with your brand get more sales. In this case, feelings of happiness would be associated with what you have to offer. In the restaurant business, associating food with happiness goes a long way. Domino’s Pizza is one of the kings of comedy when it comes to their Facebook Fan Page. Consider this simple post of theirs on St. Patrick’s Day – “Kiss me, I’m pizza.”
3. Give Stuff Away
For those who like and follow your page, consider offering special privileges like giving away free or discounted products or services. If you own a restaurant, get people there by offering an incentive, such as a free dessert. You can give away money, a free Christmas dinner, really anything you can think of. The key is to make people want it by dressing it up in a pretty package.
4. Target Your Ads
When you want to boost a post or create a Facebook ad, be sure to correctly target your ad so you get the biggest ROI that you can. Making sure your copy appeals to specific ages, genders, locations and interests should be a part of your ad campaign. There are also many free Facebook marketing tools to help you. For example, Likealyzer.com will analyze your Facebook page and offer recommendations. Canva.com offers stunning templates to create Facebook ads that will result in meaningful actions.
5. Post Frequently
Out of sight is out of mind. To really utilize Facebook, you should be posting every day. It can help to have posts done a month in advance so you’re not scrambling to think of something to write about. When you utilize a marketing firm to promote your business, they should be able to craft all of your social media messaging and post it on a regular basis. If you’re posting without the help of an agency, it’s important to know that best posting times vary according to your audience, geographical target, and other factors. However, the best times can be targeted at 12-1pm Saturday and Sunday; 3-4pm on Wednesday; and 1-4pm on Thursday and Friday.