How to Drive Social Media ROI in an Era of Mistrust

June 26, 2018   |   12:00PM - 1:30PM PST | Webinar

Fake news, data breaches and rogue citizen journalists are now the new reality when it comes to social media. So what are companies to do when they heavily rely on social media to market their products and services? During this webinar, we’ll help you uncover a road map to true social media success during an era of mistrust.

Key Skills You’ll Take Away Immediately:

  • The 3 essential tools you need to instill customer trust
  • A road map on how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience
  • How to harness the power of digital content to grow your customer base, increase your credibility, and attract web traffic.
  • Detailed steps and tools to track your social media performance and identify which sources are driving ROI traffic.

Who this webinar is designed for:

  • PR & Marketing professionals
  • Business owners
  • Business professionals who are trying to gain a better understanding of content marketing strategies and tactics
  • Business professionals who are interested in marketing trends

PR in the Digital Age: What Every Business Needs to Know

July 11, 2018 | 12:00PM - 1:30PM PST | webinar

The world of public relations has drastically changed in the last 5 years. Long gone are the days of sending out a press release and getting some ink. Today, businesses must compete with self-proclaimed citizen journalists, social media, fake news, review sites and a shrinking population of reporters and media outlets.

Key Skills You’ll Take Away Immediately:

  • The three key elements of Digital PR and how to use them to promote your business
  • How to develop your own Digital PR Roadmap to success
  • The right and wrong way to use influencers to promote your business
  • Unique tools and strategies for curating and calculating Digital PR ROI
  • How to avoid the 5 biggest PR mistakes most businesses make

Who this webinar is designed for:

  • PR & Marketing professionals
  • Business owners
  • Business professionals who are trying to gain a better understanding of Digital PR strategies and tactics
  • Business professionals who are interested in marketing trends

Content Marketing Master Class

July 18, 2018   |   11:30AM - 1:30PM PST | workshop @ the az small business association
As the saying goes, “Content is King.” In this 1.5 hour workshop, you’ll learn several unique strategies that will help you grow your business, drive sales, attract leads and maximize your marketing efforts via Content Marketing.

Key Skills You’ll Take Away Immediately:

  • The importance of Content Marketing in today’s business environment
  • How to reach, engage, and convert new customers using Content Marketing strategies and tactics
  • The key factors of effective content marketing
  • How to develop your own roadmap to success
  • How to measure content marketing achievements in the form of leads, sales, and ROI

Who this seminar is designed for:

  • PR & Marketing professionals
  • Business owners
  • Business professionals who are trying to gain a better understanding of content marketing strategies and tactics
  • Business professionals who are interested in marketing trends