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Email Marketing 2017: How to Fix that Awful Open Rate.

The New Year has arrived, and with that comes the consistent barrage of email marketing messages consumers have come to dislike. With the average American receiving upwards of 50 email messages per day, businesses often wonder how they can break through the clutter? Below are several tips for getting your message across and turning your email campaigns into a money …

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Are you Making these 7 Major Website Design Mistakes?

In today’s digital age, not having an updated or user-friendly website can be the Achilles heel of your business. Most business owners find it a daunting task to create and manage a successful website, so here are seven common pitfalls to be sure to avoid. 1. Choosing the wrong designer – Prior to starting or redesigning your website, make sure …

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How to be a Marketing Ninja in 2016

As we enter the final two months of 2015, it can be easy for businesses to become wrapped up in holiday season… especially consumer based businesses. However, in order to stay ahead of the curve, now is the time that business owners should be planning their marketing strategies for next year! As the saying goes “Fail to plan, plan to …

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7 Easy Steps to Content Marketing Success

By now, we’ve all heard the adage that “content is king!” However, for many businesses, putting together a cohesive and strategic content marketing plan can be a struggle. The common roadblocks tend to be businesses not really knowing what content marketing is, not understanding how to create and promote content and most importantly, failing to assign and track any kind …