6 Marketing Mistakes That Cause Restaurants to Fail

If you own a restaurant, you’re competing in one of the toughest industries in America. You may be serving the finest food in your town, but if your marketing mix isn’t right, your business could be doomed from the very beginning. According to Sage Journals, more than 60 percent of independent restaurants fail during their first year of operation. And …

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Is Your Business Ready for the National Media Spotlight?

The Wall Street Journal… The New York Times… The Today Show. Often considered the “dream list” of media outlets by most businesses, seeking national media coverage can quickly become a curse vs. a blessing if you’re not incredibly strategic in your approach! Before seeking the national spotlight, there are several important factors business owners must consider. Are you ready to …

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Four Ways to Get More Out of Your PR Firm

So, you’ve decided to hire a PR firm to help promote your company. You’ve written the check and now all you have to do is sit back and watch the sales role in, right? Not so fast. In addition to the fact that there are no guarantees that even the best PR campaign will drive sales, there are many things …