Dry Erase Board Content Marketing

7 Easy Steps to Content Marketing Success

By now, we’ve all heard the adage that “content is king!” However, for many businesses, putting together a cohesive and strategic content marketing plan can be a struggle. The common roadblocks tend to be businesses not really knowing what content marketing is, not understanding how to create and promote content and most importantly, failing to assign and track any kind …

PR image on chalkboard

Four Ways to Get More Out of Your PR Firm

So, you’ve decided to hire a PR firm to help promote your company. You’ve written the check and now all you have to do is sit back and watch the sales role in, right? Not so fast. In addition to the fact that there are no guarantees that even the best PR campaign will drive sales, there are many things …