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Influencers should be a key part of your social media strategy; the right influencer can expose your brand to hundreds of thousands of their followers. Yet, in a rush to snap up influencers, many businesses fall under the sway of the follower delusion: the belief that an individual with a large number of followers will make a better influencer than
Influencer marketing is the latest way marketing firms are working with brands to shake up the way they reach and engage target markets. It’s no longer enough to “reach” potential customers, brands want to leave behind lasting impressions — and influencer marketing is the best way businesses can do just that. Sixty-six percent of marketers have already introduced an influencer
Running a successful restaurant isn’t just about making incredible food at a good price. You also need to market your restaurant effectively if you want to attract new customers and retain the ones you already have – and a large part of that marketing is digital. Stay on top of the game by using these highly-relevant and necessary marketing tools.
If you own a restaurant, you’re competing in one of the toughest industries in America. You may be serving the finest food in your town, but if your marketing mix isn’t right, your business could be doomed from the very beginning. According to Sage Journals, more than 60 percent of independent restaurants fail during their first year of operation. And
It may be hard to believe, but 47% of small to medium sized business owners have no idea if their marketing strategies are actually working? Even more perplexing, many businesses have no solidified marketing plan in place. If you’re a business owner or responsible for marketing in your business, here are the (3) essential components you must have to find
You know your business needs marketing, but that doesn’t mean just trying everything you can. The biggest ad budget in the world won’t increase a bottom line without an in-depth plan that brings the customer from first exposure through to conversion. Here are five digital marketing tactics that when combined with an effective strategy, will produce an ROI worth investing