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Search engine optimization is an integral part of digital marketing. Content marketers must keep important facets of SEO in mind, but it can be hard to keep track of everything. Here are five tips to keep you on top of some of the most commonly overlooked facets of SEO. 1. Use Google Search Console Google Search Console is an essential
If you work in SEO, digital marketing or copywriting, you’ve probably been hearing the cry: “Keyword density is dead!” That’s a big statement, though! Plus, keyword density has been a major factor in SEO for years, so how could it just die? If you’re wondering what the truth about keyword density is, you’re not alone. Here’s your guide to when
In this digital age, public relations is about so much more than the reputation management of your company or its products through traditional media like magazines and TV. Now, it’s all about digital PR and influencing how customers perceive you via your website, social media and email campaigns. Tracking digital PR is much different than older methods… if you’re still
By now, we’ve all heard the adage that “content is king!” However, for many businesses, putting together a cohesive and strategic content marketing plan can be a struggle. The common roadblocks tend to be businesses not really knowing what content marketing is, not understanding how to create and promote content and most importantly, failing to assign and track any kind
People spend a lot of time on social media, with at least 20 minutes a day on Facebook alone, according to Business Insider. A lot can be accomplished in those 20 minutes — lots of likes, shares and clicks. However, in order to gain these meaningful actions, your posts need to be engaging and entertaining. The following are five tips
Digital marketing may not be an exact science but there are ways you can measure the effectiveness of your efforts. This is called return on investment (ROI) and it basically refers to the value you get for the money you spend on your digital marketing strategies. In this article, we will look at the different types of digital marketing ROI