Video Marketing Trends, Tips and Best Practices

The future is now, at least as far as video marketing is concerned. More and more customers are looking for video as a way to learn about and engage with your brand, so you’re only helping make it easier for them by adding video! With Google owning YouTube, any videos that you post (and optimize) will automatically help your SEO. …

Using social media to drive ROI

5 Tips for Using Social Media to Drive ROI

In the last five years, social media has become a mainstay of everyday life. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about its effectiveness to making it a cornerstone of the annual marketing plan. As with any marketing program, true success will depend heavily on creating a …

Content Marketing tips and tricks

5 Actionable Tips for Content Marketing Success

It’s no secret that your company won’t get far in today’s digital world without a true investment in content marketing. Unfortunately, it seems that brands have stopped putting as much emphasis on the importance of content, and content marketing has taken a backseat. It’s time for you to turn the tables on content marketing and bring it back to the …

2017 website optimization hacks

The Best Website Optimization Hacks for 2017

If you’ve been in business for any time at all, you probably have a good understanding of website optimization “basics”. However, online competition is growing at a rapid pace and taking website optimization to the next level will no longer be an option, but a necessity if you want to your brand to stand out from the competition. First and …

Computer button showing email marketing

Email Marketing 2017: How to Fix that Awful Open Rate.

The New Year has arrived, and with that comes the consistent barrage of email marketing messages consumers have come to dislike. With the average American receiving upwards of 50 email messages per day, businesses often wonder how they can break through the clutter? Below are several tips for getting your message across and turning your email campaigns into a money …

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Are you Making these 7 Major Website Design Mistakes?

In today’s digital age, not having an updated or user-friendly website can be the Achilles heel of your business. Most business owners find it a daunting task to create and manage a successful website, so here are seven common pitfalls to be sure to avoid. 1. Choosing the wrong designer – Prior to starting or redesigning your website, make sure …

Pink Marketing Ninja Graphic

How to be a Marketing Ninja in 2016

As we enter the final two months of 2015, it can be easy for businesses to become wrapped up in holiday season… especially consumer based businesses. However, in order to stay ahead of the curve, now is the time that business owners should be planning their marketing strategies for next year! As the saying goes “Fail to plan, plan to …

National Publication Magazine open to showcase PR

Is Your Business Ready for the National Media Spotlight?

The Wall Street Journal… The New York Times… The Today Show. Often considered the “dream list” of media outlets by most businesses, seeking national media coverage can quickly become a curse vs. a blessing if you’re not incredibly strategic in your approach! Before seeking the national spotlight, there are several important factors business owners must consider. Are you ready to …