GDPR – What U.S. Based Businesses Need to Know

The days of business and industry being  a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces of legislation that other countries put forward, such as the GDPR, a new data privacy …

Social Media in 2018: How to Drive ROI in an Era of Mistrust

In light of the recent Facebook data breach and rampant fake news, more and more people are taking a break from social media – and that fact comes with some serious implications for your company. People are on social media less and they have less faith in content they see there. Ultimately, this means that your followers might not see …

Is Social Media Really Worth the Effort?

Since everybody is using social media, businesses are expected to join the bandwagon too. While you may be using social media for fun for your personal accounts, it must make financial sense for a company to do the same. After all, the goal is to increase your sales with your social media marketing efforts. How can you find out if …

How to measure marketing success

Best Tools to Measure Marketing ROI in 2018

Before the advent of the internet, measuring the success (or failure) of your marketing campaigns was fairly simple. You calculated the money spent and measured in the rise in sales or revenue. However, tracking marketing ROI in the internet age is a whole different beast. For one, success isn’t just increased sales. It could also be increased engagement or better …

6 Ways to Slay Facebook’s New Algorithm

Facebook’s News Feed has recently gone through some major changes that will ultimately affect businesses, big and small. In a Facebook post dated January 11, 2018, Mark Zuckerberg explained that he built Facebook as a way to “help people stay connected” but “public content — posts from businesses, brands, and media — is crowding out the personal moments that lead …

keyword density best practices

Is Keyword Density Dead? What Marketers Need to Know

If you work in SEO, digital marketing or copywriting, you’ve probably been hearing the cry: “Keyword density is dead!” That’s a big statement, though! Plus, keyword density has been a major factor in SEO for years, so how could it just die? If you’re wondering what the truth about keyword density is, you’re not alone. Here’s your guide to when …

digital PR metrics for 2018

5 Digital PR Metrics You Need to Track & Report in 2018

In this digital age, public relations is about so much more than the reputation management of your company or its products through traditional media like magazines and TV. Now, it’s all about digital PR and influencing how customers perceive you via your website, social media and email campaigns. Tracking digital PR is much different than older methods… if you’re still …

Dry Erase Board Content Marketing

How to win at Content Marketing in 2018

By now, we’ve all heard the adage that “content is king!” However, for many businesses, putting together a cohesive and strategic content marketing plan can be a struggle. The common roadblocks tend to be businesses not really knowing what content marketing is, not understanding how to create and promote content and most importantly, failing to assign and track any kind …

How to market your business using Facebook.

How to Make Facebook Your Social Media Marketing Wonderland

People spend a lot of time on social media, with at least 20 minutes a day on Facebook alone, according to Business Insider. A lot can be accomplished in those 20 minutes — lots of likes, shares and clicks. However, in order to gain these meaningful actions, your posts need to be engaging and entertaining. The following are five tips …