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CHALLENGE

With thousands of apartment communities being built throughout the Southwest each month, standing out from the competition can be a difficult task. Avilla Homes, the original pioneers of the leased home community concept, retained Rainmaker Integrated to assist with marketing strategy, advertising, branding, public relations and social media efforts.

CAMPAIGN COMPONENTS

  • New property grand opening events
  • Media Relations
  • Advertising
  • Marketing strategy creation and execution
  • Unique advertising and community relations campaigns
  • Social Media & Content Marketing strategy & tactical plan
  • A new tagline that clearly explained what Avilla Homes has to offer
Magazine Ad Campaign
Magazine Ad Campaign
Magazine Ad Campaign
Magazine Ad Campaign
Magazine Ad Campaign
Magazine Ad Campaign

 

Avilla Gives Back Signage
Avilla Gives Back Signage
Grand Opening Invitation
Grand Opening Invitation

CAMPAIGN GOALS

  • Increase sales leads
  • Increase email marketing database
  • Increase brand awareness
  • Increased media relations
  • Increased social media engagement
  • To tell the story of Avilla Homes and its parent company, NexMetro Communities

RESULTS

  • Avilla Palm Valley, the first new property in Phoenix, was 95% leased within 90 days of launch
  • A 40% increase in YOY website traffic
  • On average, 50+ sales leads per month, via the Avillahomes.com website
  • Several unique advertising campaigns that worked to drive awareness of the brand and each communities’ unique amenities
  • TV, radio and print media coverage in numerous media outlets throughout Arizona and Texas
Phoenix Business Journal
AZ Republic
East Valley Tribune
phxmag
cbs5
azfamily
logo-fox-10-phoenix-ksaz-alt

“Rainmaker took our marketing efforts to the next level,…”

… especially in the area of brand collateral and social media presence. We saw traffic increase at our locations by an average of 40% YOY which translated into accelerated absorptions and improved cash flow. We would recommend Rainmaker Integrated to any business looking to outsource their marketing efforts

– Josh Hartmann, COO, NexMetro Communities