You know your business needs marketing, but that doesn’t mean just trying everything you can. The biggest ad budget in the world won’t increase a bottom line without an in-depth plan that brings the customer from first exposure through to conversion. Here are five digital marketing tactics that when combined with an effective strategy, will produce an ROI worth investing in.
1. Add an Online Storefront
An internet presence is key. Even if you have a brick and mortar storefront, customers like to browse inventory before visiting in person. The trick is making sure they buy from you, and not a competitor. Online U.S. retail sales totaled $123.6 billion in the 4th quarter of 2016, and there’s no reason you can’t have a part of that. It’s more than just getting a customer to your website – abandoned shopping cart plugins and targeted ads keep your products on your customers mind, even after they’ve clicked on.
2. Drive Sales Through Email Marketing
Email has an average ROI of $38 for each $1 spent. Though that only applies to companies that have a clear strategy for how their email campaigns coordinate with other marketing efforts like social media and PPC ads. You’ve always been communicating with your customers, now is the time to develop a strategy that maximizes the effectiveness. Again, strategy here is essential. For expert tips on how to craft the perfect email marketing campaign, read these helpful tips.
3. Target Your Online Audience
Use Facebook and Google ads to dominate the online market space. The U.S. digital ad market will grow to more than $83 billion in 2017. This isn’t a one size fits all solution, however. Demographics dictate what customer type is most likely to use certain medium. Small businesses benefit by developing a strategy that targets a specific market, rather than using the same message across the board.
4. Blog It Out
Your customers are already reading content online, so they should be reading yours! Fresh, unique blogs that provide value to the user, rather than just self promotion go a long way in building brand loyalty. Once again, strategy is key. Prior to creating top-notch content, determine if the purpose of a post is to drive readers to a specific product, give them content to share, or something else. Otherwise, your time is best spent elsewhere.
5. Spread the Word with Social Media
Social media is the most effective way to reach individual consumers personally, and research shows they respond – 70 percent of consumers with positive social media experiences are likely to recommend that brand to others. Consistency is the name of the game. Social media is usually the first and most frequent exposure customers have with a brand. So every post, tweet, and pin should maintain the company voice – the same voice that is found in your blogs, email blasts, and website.
There’s a ton of growth potential for your company, but it won’t just happen. Take the time to plan it out and you’ll see results worth investing in. If you’re not sure where to start, it’s worth your bottom line to consult with experts in the field.