GDPR – What U.S. Based Businesses Need to Know

The days of business and industry being  a largely domestic affair are long gone! Now, the world is much smaller place thanks to technology and the internet. Which means that even if your business is based in the U.S., you need to follow certain pieces of legislation that other countries put forward, such as the GDPR, a new data privacy …

Social Media in 2018: How to Drive ROI in an Era of Mistrust

In light of the recent Facebook data breach and rampant fake news, more and more people are taking a break from social media – and that fact comes with some serious implications for your company. People are on social media less and they have less faith in content they see there. Ultimately, this means that your followers might not see …

Is Social Media Really Worth the Effort?

Since everybody is using social media, businesses are expected to join the bandwagon too. While you may be using social media for fun for your personal accounts, it must make financial sense for a company to do the same. After all, the goal is to increase your sales with your social media marketing efforts. How can you find out if …